citizenM launches the first hotel membership of its kind

citizenM – the award-winning Dutch hospitality and lifestyle brand – continues to disrupt the traditional hospitality industry by launching a loyalty program like no other: mycitizenM+.

mycitizenM+ is the easiest hotel subscription in the world. There are no points to collect, no bronze-silver-platinum levels to achieve, no stale club-lounge muffins, no silly welcome gifts. Members simply sign up to enjoy “all the perks minus the points” – and don’t have to spend a fortune to get the rewards they already deserve.

When choosing membership features, citizenM relied heavily on customer feedback. Most travelers are looking for simplicity, value and flexibility. With mycitizenM+ membership, citizenM guarantees an additional 10% discount on the lowest public rate, at any time (instead of scouring the internet for the best price – a huge time saver). A room is also guaranteed, even during peak periods, for all member reservations made at least 48 hours in advance – a great advantage for last minute reservations.

Additional perks include: free late check-out and free upgrade to a premium view room (both subject to availability), “first in line” chat service, early access to discounts and members-only events. Super-fast free Wi-Fi is available in all hotels. Plus, guests can use the free citizenM app to check in, create a room key and more.

The cost of membership – especially when used in high-demand destinations like London and New York – is recouped in two nights. Billing is monthly (not annual) at a low flat rate, and membership is valid for one year. Every citizenM hotel is included and there are no blackout dates. By the end of 2022, there will be 30 citizenM hotels in 18 cities across Europe, North America and Asia.

In 2020, citizenM piloted subscription products like Global Passport, Sleep and Corporate Subscription. The trials revealed an appetite in the market and valuable insights that now serve as benchmarks for mycitizenM+. Future add-ons are in development to fully customize membership for every type of traveler: world explorers, independent professionals, corporate networkers, and more. It’s a must-have for the booming work-from-anywhere lifestyle that’s taking the modern world by storm.

Ernest Leechief growth officer of citizenM, says: “We have always called on freelancers: entrepreneurs, freelancers and consultants. Many of them are starting or expanding a business, paying for their trips out of pocket. As a young company that has gone through a “bootstrap” phase itself, we understand the importance of being thrifty while still wanting a high-quality travel experience. That’s why we launched mycitizenM+. Now, startup founders to independent entrepreneurs have a shortcut to elite hotel status without the complicated points program or “Fortune 500” travel budget.

Buying mycitizenM+ is simple. Customers who already have the free mycitizenM account can upgrade with just a few clicks. Anyone can purchase the mycitizenM+ membership when booking.

As citizenM continues its aggressive rollout of new hotels across the globe (6 openings in 2022 and 5 more planned for 2023), the value of mycitizenM+ membership will skyrocket for everyone who signs up.