worker added another major online travel partner to its patch of brands trying to deliver responsible and sustainable travel.
Expedia Group will sit alongside arch-rival Booking Holdings, Trip.com Group, Skyscanner, Tripadvisor, Google and Visa in the business coalition first created by Prince Harry, Duke of Sussex in September 2019.
Google joined the organization in 2021, with the others considered founding members.
Travalyst sees the addition of Expedia Group to the collective as a “major step” for the coalition, given the size of the company and the range of brands it has in its portfolio (Vrbo, Expedia, Hotels. com, Travelocity, etc).
CEO Sally Davey says, “Since its inception, Travalyst’s mission has been to transform travel into an all-positive impact industry. Driven by data and the fundamental belief that travel is a force for good, Expedia Group’s platforms and data will enable Travalyst to further help travelers make better choices for themselves and the planet.”
The addition of Expedia Group comes a week after Travalyst unveiled its biggest strategic initiative yet: an aviation framework to collect and display emissions data.
Skyscanner and Google will be the first to implement the Aviation Sustainability Framework on their platforms with other coalition members Booking.com, Trip.com Group and Tripadvisor rolling them out later.
Along with the framework’s implementation, Google released a travel impact model for emissions estimates and will act as a technology provider to help other platforms display carbon estimates.
Last year, Google also unveiled sustainability initiatives, including an eco-certified badge for hotels, meeting the standards of independent organizations such as Green Key or EarthCheck.
Expedia Group and Booking Holdings have become the two lightning rods for activists seeking to push the industry to take more responsibility on the climate crisis agenda.
Speaking at the Phocuswright conference in November 2021, Jeremy Sampson, CEO of The Travel Foundationsaid the big online travel companies should stop spending billions of dollars on marketing and do something worthwhile in the sustainability discussion instead.