Marriott International celebrates its 1,000th hotel in Europe, Middle East and Africa

LONDON, UNITED KINGDOM – Marriott International, Inc. celebrated the launch of The Westin London City, its 1,000th hotel in Europe, the Middle East and Africa (EMEA). A flagship Westin Hotel which perfectly balances the enduring energy of London with the promise of well-being for which the brand is known, the property also marks the debut of the Westin Hotels & Resorts brand in the UK market.

As the company celebrated this milestone, it also announced that in 2022 and 2023 it plans to add over 200 properties, equivalent to 38,000 rooms, across Europe, the Middle East and Africa.

“I am very proud to have reached 1,000 Marriott International hotels in EMEA. This milestone of growth is symbolic of our rich history and a bright future, and it seems fitting that our 1,000th property will be a fantastic Westin in London.” mentioned Satya AnandPresident, Marriott International, EMEA. “Last year alone, we opened nearly 90 properties in EMEA, including brand launches in destinations such as Ibiza, Reykjavík and Cairo, as well as additional openings in established markets such as London. and Dubai. I am excited to further enhance our portfolio, even more unique travel experiences for our customers, and we look forward to continuing to drive value for our owners and franchisees through our world-class brands, our comprehensive business support systems and our industry-leading loyalty platform, Marriott Bonvoy.

Select-Service, spearheading growth in Europe
Marriott International’s select service brands, such as AC by Marriott, Moxy Hotels, Courtyard by Marriott, Residence Inn by Marriott, Aloft Hotels, Element Hotels and Four Points by Sheraton, which continues to spearhead growth across Europe, representing over 50% of the company’s current hotel pipeline in the Europe region. Moxy Hotels, Marriott’s bold and experiential hotel brand created for the young at heart, is expected to add more than 26 additional hotels to its portfolio in the region in 2022 and 2023, with planned openings including the Liverpool City Center Moxy (UK), Moxy Paris East (France) and Moxy Pompeii (Italy).

Scheduled to make its European debut in 2023, Fairfield by Marriott is expected to see two hotels open next year: Fairfield by Marriott Badhoevedorp Amsterdam Schiphol Airport (Netherlands) and Fairfield by Marriott Copenhagen Nordhavn (Denmark). With its relaxed and efficient hotel design paired with a contemporary Northern European aesthetic, the brand continues to attract interest from owners across the region.

The extended stay segment remains extremely resilient in Europe, especially with the rise of flexible travel. Last year, the company opened four Residence Inn by Marriott hotels across Europe and plans to expand its reach with another 15 Residence Inn by Marriott hotels set to open in city hotspots like Naples, Italy. , Vienna (Austria) and Paris (France) 2022 and 2023.

Conversions continue to be a significant driver of room growth across Europe, particularly at independent hotels, given the appeal of Marriott’s strong distribution systems. Conversions represent approximately 30% of hotel openings expected in Europe in 2022 and 2023, and owner interest remains high in the company’s strong portfolio of collectible brands – Autograph Collection, The Luxury Collection Hotelsand Tribute Wallet.

Luxury booms in the Middle East
Luxury hotels and residential properties continue to be in high consumer demand, particularly in the Middle East, accounting for over 20% of the company’s pipeline units signed in the region. Highly anticipated openings this year include W Dubai – Mina Seyahischeduled to open in April 2022, and in May this year the company plans to introduce the Ritz-Carlton brand to Jordan with the opening of The Ritz Carlton, Amman.

The company also continues to support the growth of the tourism sector in the Kingdom of Saudi Arabia, with four luxury hotels set to open in 2022 and 2023. Planned additions include two luxury hotels at the highly anticipated Red Sea project, including understood The St. Regis Red Sea Resort. Qatar is also set to see the addition of four luxury hotels in 2022 and 2023, including the stunning Palais Vendôme, a Luxury Collection Hotel, Doha and THE Doha EDITION.

Marriott also continues to see growth in the branded residential sector in the Middle East, heralding a new era of residential luxury. Branded residences are ready to respond to changing lifestyles and homeowners’ growing interest in on-demand amenities and services from trusted brands. Marriott recently opened W Residences Dubai – La Palmewhich includes 104 homes across eight mansions, and plans to add four more branded residential projects in the Middle East in 2022 and 2023, including The residences of the St. Regis Marsa Arabia Island, the pearl of Qatar.

Continued expansion on the African continent
The recent signing of JW Marriott Masai Mara Lodge in Kenya is expected to mark the brand’s debut in the country and in the luxury safari space, furthering Marriott International’s commitment to the African continent.

The company plans to open more than 20 hotels in Africa between 2022 and 2023. Of these, six Protea Hotels by Marriott properties, including 200 rooms Protea Hotel by Marriott Accra Kotoka Airport in Ghanaian Protea Hotel Fire & Ice! by Marriott Polokwane in South Africa. These hotels will give guests a taste of local flavor in a truly authentic way. Planned openings in the region also include five Four Points by Sheraton hotels, marking the brand’s debut in Rwanda with the Four Points by Sheraton Kigali and the expansion of the brand into Nigeria with the addition of Four Points by Sheraton Ikot Ekpene.

“As we emerge from the global pandemic, we continue to see strong owner demand for Marriott’s portfolio of 30 trusted hotel brands,” mentioned Jerome BrietDirector of Development, Marriott International, EMEA. “With a growing base of Marriott Bonvoy members around the world adapting to changing travel needs in order to take advantage of these very important breaks, we believe the future of travel is bright. We look forward to continuing to working with our owners and franchisees to develop more exciting projects in hub cities, resort areas and places where our customers long to travel.