Movable Ink bags $55M for personalization tech push

moving inka content personalization specialist, raised $55 million in a Series D funding round.

The investment in the New York-based company was led by Silver Lake Waterman while existing investors Contour Venture Partners, Intel Capital and others also participated.

Movable Ink works with a number of travel companies on content personalization, including Delta Air Lines, MGM Resorts, Princess Cruises and Uber.

Vivek Sharma, co-founder and CEO of Movable Ink, said the funds will be used to accelerate product development.

“Today’s consumer has greater expectations for personalization than at any time in history. Brands are expected to tailor experiences for people moving across different touchpoints, across multiple devices, and at different stages of their journey.

Movable Ink recently acquired AI-based content engine Coherent Path and has also expanded across Europe.

Shaw O’Neill, Managing Director of Silver Lake Waterman, said, “It’s important to make it easier and more intuitive for marketers to create and manage personalized content across all channels to increase real-time conversion rate and brand loyalty.

“We are excited to continue our partnership with Movable Ink as they further extend their platform, machine learning and automation capabilities at scale with the acquisition of Coherent Path.”

This latest investment brings Movable Ink’s total funding to $97 million.