We are starting to see the end of restrictions in Europe, signaling the start of a new phase of recovery.
According to the latest travel research from Phocuswright Europe Travel Market Report 2021-2025positive signs of a strong future include the slow return of international tourists, coupled with an acceleration in air ticket sales (but from a low base).
Tour operators will be watching how slow international trade is allowing suppliers to refocus investment in the leisure market and hope the war in Ukraine won’t halt travel growth in Europe.
As we prepare a program for Phocuswright Europe 2022, a meeting of the most influential travel leaders in the European market in June, here is a major trend from each of the six main markets in the region:
1 thing to know about every major travel market in Europe in 1 minute
As Europe’s cautious but optimistic recovery begins, it is important for tour operators to understand how markets and segments in the region are developing. These trends include increasing use of online channels, mobile transaction gains, airline takeovers, and competition between OTAs and providers.
You can use this intelligence to justify your next business decision, prove your business plan with reliable data and analysis, validate a new product or market expansion, and confirm decisions with confidence.
This report also contains a comprehensive market assessment and projections for the Europe travel industry from 2019 to 2025, including key segment analysis, country-level share and trends, distribution dynamics and more .