P&O Cruises gives shore excursion retail to Musement

As cruise travel returns in earnest in 2022, one operator has shifted one of the key components of its product to an online platform.

fun (owned by TUI) will manage shore excursion ticketing for P&O Cruises and Cunard, after a trial with passengers on voyages on the Azura ship.

The platform will be integrated with the P&A Cruises and Cunard websites and will allow passengers to book tours, activities and attraction tickets to any destination where the brand’s ships are scheduled to dock.

P&O and Cunard (part of the Carnival group of brands) say the integration with Musement will “complement” existing shore excursions run by the ships.

The deal is billed as a mechanism for passengers to find other options for shore excursions.

Reservations can be arranged by passengers once they have booked their cruise and prior to docking at a destination.

A statement read: “Musement has tailored the platform to select different product lines that appeal to our P&O and Cunard customers, offering a diverse choice of attraction tickets, activities and tours, carefully selected with the management teams. experience on land.”

“All experiences come from the portfolio of tours and activities curated by Musement, which guarantees high standards of quality, health and safety and sustainability, as well as a flexible cancellation policy and last-minute booking availability. minute.”

A number of startups and brands such as Expedia Cruises have been selling shore excursions online for some time, but Musement says it’s an “industry first” for an online travel company. line that offers the search and booking of alternative options for activities under a label contract. with a cruise line.

Sam Cole, Director of Shore Experiences at P&O Cruises, says: “Our new digital platform is an innovative and easy way to find and book great tours and activities and will also help customers skip the queues and avoid the disappointment of the full places. “